Monday 3 May 2010

I love LOVE....



...Hell, I love any high end glossy, always have & always will, but something stuck in my throat when I read Katie Grand’s sell in with regards to the current edition:





“[W]e took eight women who are generally acknowledged as the most beautiful in the world, got them to show off their bodies — widely regarded as the most perfect in the world — and photographed them all in exactly the same position for the cover. We did this to show how much they differed physically from one another, which is why we also printed their measurements.

“The point is that ‘perfection’ is not fixed, timeless or transcendent. It varies, as the measurements of our cover girls show.”


Katie, I GET it, fashion editorial is for extraordinarily proportioned woman; tall women tiny of hips, waist & thigh.



Don’t pretend to me that by printing measurements alongside each of them on eight limited edition covers you're in any way presenting ‘diversity’ when the measurements differ by an inch or two here and there.*


The piece is beautiful to look at, of course; we’re looking at supermodels sans clothes(gratitiously. and let me be clear that its not the nakedness I'm throwing strop at, if you want to have a 'is it fashion though' debate, we can get to that some other time...). But it’s not an ‘idea’, its hype and it’s not celebrating diversity, it’s gawking at supermodels.. Plain as.


*to illustrate Pennyluxe has created this layered image. Yup... these ladies are super diverse in body shape...

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